The world has changed in numerous previously unimaginable ways since the Covid-19 pandemic began. One of the most drastic changes has been the impact on travel, which essentially came to a halt almost overnight in March 2020.
However there are ways that hotels can thrive during Covid-19. To stay afloat in this unprecedented time, hotels have had to get creative with how they attract guests while adhering to ever-changing safety protocols.
Here are 3 ways that innovative hotels are successfully adapting:
1. Hotels Can Thrive During Covid-19: Think Local
While fewer people are traveling by air, particularly internationally, the market for hyper-local travel (A.K.A. “stay-cations”) is growing steadily. Whether it’s a family looking to stay at a nearby hotel for a few days of access to a pool or a couple just looking for a change of scenery, people are searching for safe ways to get away without going too far.
In addition to advertising campaigns targeting locals rather than tourists, you may consider enticing locals by adding a loyalty program where guests who visit a few times a year receive a gift or benefit for doing so.
2. Hotels Can Thrive During Covid-19: Expand Offerings
Many of the hotel amenities that guests expect, such as continental breakfast or access to a gym, have to be updated to satisfy new safety protocols.
This is a great opportunity for new, innovative offerings, such as delicious pre-packed meals that guests can pick up at their convenience to enjoy on the property or on the go. You may also consider adding safe, outdoor activities such as workout classes or arts & crafts.
3. Hotels Can Thrive During Covid-19: Focus on Cleaning
Of course, hotel guests have always cared about cleanliness. However, guests now have even higher expectations when it comes to sanitization, and rightfully so. To ensure the safety and peace of mind of your guests, work with a world-class green cleaning company, such as Nashville BHS to keep your spaces spotlessly clean.
No matter which specific changes you choose to implement in your hotel, the key to success in this unique time is the ability to adapt to new expectations. Hotels can thrive during Covid-19, even yours! If you can attract new, loyal guests with innovative offerings and an incredibly high standard of cleanliness and safety, you may actually find that your hotel is poised to thrive, not just survive, during the pandemic and for a long time afterwards. Learn more about our Covid-19 policies here!
CDC COVID-19 Employer Information for Hotels, Resorts, and Lodges